Through marketing and promotional efforts you build an audience in a specific niche related to: Your Passion, Your business, and your products.
Become a "thought leader" in your industry first, then you can monetize and create a stream of income that will give you the tools to create massive impact & success.
Don't forget the social part in SOCIALmedia. You have to be social on these platforms to become a successful influencer!
Its all about creating meaningful relationships (relationship capital), the possibilities are endless. Watch both videos below to get a better understanding of how these tactics work.